Thats incredible yet surely slightly illegal!

http://www.thesun.co.uk/sol/homepage/news/4749754/Sheep-branded-with-smiley-face.html

The Sun have picked up the story now, again with no connection to AT.

DAT SUN.

Lovely work Merlin. Banksy did it first though.

moo baa.

Love it. Merlins marketing team have clearly learnt their lessons from Thirteen and are really being original with SW7.

I'm just So impressed with the amazing PR advertising this park is doing it blows my mind

I haven't actually been following any PR of this, but isn't it just a smiley face? Like everywhere? With 'Get Corrected' as a slogan? Someone expand for me

The smiley face is the current associated logo with the ride, if you look on the Towers/SW7 websites, it's all over there...

What the PR or the smiley face? I've seen enough of the smiley face to last a life time

They're doing the same as oblivion - post the smiler absolutely everywhere, with no connection to towers or ride name. So it gets stuck in peoples head, and they'll either wonder subconsciously what it is, or actively try and seek what it is.

Eventually, after it all soaking into their minds, it'll be linked to towers and the new coaster. It's 1998 all over again.

Hopefully this'll all work at bringing people in, otherwise they'll have to do something like turn a car backwards next season or make it go a bit faster. Oops, this isn't thorpe.

This was posted on Alton Tower's Twitter page earlier.

The logo at Covent Gardens (posted by TST member 'rightbackgranty')

The logo at London Waterloo (posted by TST member 'CoasterDan').

IT. IS. EVERYWHERE.

EDIT: Pictures sorted.

Edited January 19, 201312 yr by JoshC.

Agree with everyone absolutely awesome advertising, the way its almost graffiti'd everywhere again means it'll stick in peoples minds. I cant believe how great they've done, as doing it like this is such a new and innovative concept for advertising.

...surely eventually a bigger advertising boom will come a long, like TV ads to explain what the logo actually relates to.

I know very little about the ride itself having not followed the forums but dayumnnn that track looks good. Pretty excited to see what they come out with then give it a ride!

This is hilarious! Quite clever though to be honest

I would post the actual pictures here, but nothing is working for me...

https://pbs.twimg.com/media/BA6grBdCcAEkDbx.jpg:large

This was posted on Alton Tower's Twitter page earlier.

https://pbs.twimg.com/media/BA6shoGCEAEf7v1.jpg:large

The logo at Covent Gardens (posted by TST member 'rightbackgranty')

http://img.tapatalk.com/d/13/01/19/4yty2y2y.jpg

The logo at London Waterloo (posted by TST member 'CoasterDan').

IT. IS. EVERYWHERE.

The stupid thing about these is half the people who aren't rollercoaster fans will be like 'what is that?'

It really should say coming to alton towers 2013 on it to be honest as I think it is poor advertising when half the people don't know what the symbol is... On facebook people don't even know what the crash pad is so I doubt many are going to know what the smiley face is about'

That is the point though, I believe.

The introduction of these faces everywhere isn't meant to be seemingly linked with the park, or a ride, or anything. The point of this 'stage' of advertising is to put that logo out there, make people recognise the logo and such. A bit like subliminal messaging. Even if you don't take particular note of it, if you see it enough, you will recognise it when AT eventually link themselves to it. People not knowing about it is the beauty and cleverness of this.

One thing which I saw on another which I really like the idea of is if the park set up a site / updated to minisite to be a webpage for The Ministry of Joy. Further create depth to the experience, as well as set up a back story and such, and it could all be done without necessarily being traced to AT. I could see that going down a treat.

Spotted one on Chiswick roundabout today! Awesome advertising idea

Yeah, point of it is so that people just look.. and it becomes subliminal. Everytime you see it, you wonder what it is. Some people will go out of their way to try and find out.

Eventually they'll link it on tv or something, and everyone will remember the image and boom. Towers.

Same happened with oblivion. Exact. Same. Thing. It's perfect.

I was just being nosey, there is an actual Doctor called Dr Kelman, and even weird he deals with operations of the eye. Just thought Id throw that useless knowledge out there.

I'm not really the type to get involved in this sort of thing but that black and white spirals pic from twitter, anyone else think it could be a weird font like windings that is the actual name of the ride?
Tom.

The towers should give away free car stickers or even bumper stickers to anyone who wants them, I'd stick one on the back of my car :-)

They did at the turnstiles at the end of last season. I've got a smiler grinning out of the rear window of my car right now.

The fish at Sea Life Brighton are getting corrected.

https://pbs.twimg.com/media/BA9tF1NCMAAHgZO.jpg

all of this stuff.

Amazing scenes...

This marketing is great, Swarm's marketing last year was great (until the stupid limbs falling off stuff)... More of the same please...

Just came across this:

From where?

That SeaLife advertising... just wow! Can't say much that hasn't already been said, though this really is the best subliminal advertisement campaign I've ever seen. I'd put it above Oblivion's but then again I wasn't really there for that one.

EDIT: MarkC please appropriately reference and give credit to wherever you find images like that!

EDIT EDIT: FRED.

I believe that image is fake. It has a Facebook url, but does not appear on AT's Facebook page, nor on any of the 'major' AT fansites FB pages (by which I mean, Towers Street, Towers Nerd, and Towers Times).

Would still like to know where it came from, nonetheless.