Topsyturvy15 Posted January 18, 2013 Report Share Posted January 18, 2013 Thats incredible yet surely slightly illegal! Quote Link to comment Share on other sites More sharing options...
Sidders Posted January 18, 2013 Report Share Posted January 18, 2013 http://www.thesun.co.uk/sol/homepage/news/4749754/Sheep-branded-with-smiley-face.htmlThe Sun have picked up the story now, again with no connection to AT. DAT SUN. Lovely work Merlin. Banksy did it first though. moo baa. MikeC 1 Quote Link to comment Share on other sites More sharing options...
Mark9 Posted January 18, 2013 Report Share Posted January 18, 2013 Love it. Merlins marketing team have clearly learnt their lessons from Thirteen and are really being original with SW7. Quote Link to comment Share on other sites More sharing options...
J.S217 Posted January 18, 2013 Report Share Posted January 18, 2013 I'm just So impressed with the amazing PR advertising this park is doing it blows my mind Quote Link to comment Share on other sites More sharing options...
Ricky Posted January 18, 2013 Report Share Posted January 18, 2013 I haven't actually been following any PR of this, but isn't it just a smiley face? Like everywhere? With 'Get Corrected' as a slogan? Someone expand for me Quote Link to comment Share on other sites More sharing options...
Benin Posted January 18, 2013 Report Share Posted January 18, 2013 The smiley face is the current associated logo with the ride, if you look on the Towers/SW7 websites, it's all over there... Quote Link to comment Share on other sites More sharing options...
Ricky Posted January 18, 2013 Report Share Posted January 18, 2013 What the PR or the smiley face? I've seen enough of the smiley face to last a life time Quote Link to comment Share on other sites More sharing options...
Fred Posted January 18, 2013 Report Share Posted January 18, 2013 They're doing the same as oblivion - post the smiler absolutely everywhere, with no connection to towers or ride name. So it gets stuck in peoples head, and they'll either wonder subconsciously what it is, or actively try and seek what it is. Eventually, after it all soaking into their minds, it'll be linked to towers and the new coaster. It's 1998 all over again. Hopefully this'll all work at bringing people in, otherwise they'll have to do something like turn a car backwards next season or make it go a bit faster. Oops, this isn't thorpe. pluk, Liam T and Inferno 3 Quote Link to comment Share on other sites More sharing options...
JoshC. Posted January 18, 2013 Report Share Posted January 18, 2013 (edited) This was posted on Alton Tower's Twitter page earlier. The logo at Covent Gardens (posted by TST member 'rightbackgranty') The logo at London Waterloo (posted by TST member 'CoasterDan'). IT. IS. EVERYWHERE. EDIT: Pictures sorted. Edited January 19, 2013 by JoshC. Quote Link to comment Share on other sites More sharing options...
Chris Posted January 18, 2013 Report Share Posted January 18, 2013 Agree with everyone absolutely awesome advertising, the way its almost graffiti'd everywhere again means it'll stick in peoples minds. I cant believe how great they've done, as doing it like this is such a new and innovative concept for advertising. ...surely eventually a bigger advertising boom will come a long, like TV ads to explain what the logo actually relates to. I know very little about the ride itself having not followed the forums but dayumnnn that track looks good. Pretty excited to see what they come out with then give it a ride! Mark9 1 Quote Link to comment Share on other sites More sharing options...
Coaster Posted January 18, 2013 Report Share Posted January 18, 2013 This is hilarious! Quite clever though to be honest Quote Link to comment Share on other sites More sharing options...
TPJames Posted January 18, 2013 Report Share Posted January 18, 2013 I would post the actual pictures here, but nothing is working for me... https://pbs.twimg.com/media/BA6grBdCcAEkDbx.jpg:large This was posted on Alton Tower's Twitter page earlier. https://pbs.twimg.com/media/BA6shoGCEAEf7v1.jpg:large The logo at Covent Gardens (posted by TST member 'rightbackgranty') http://img.tapatalk.com/d/13/01/19/4yty2y2y.jpg The logo at London Waterloo (posted by TST member 'CoasterDan'). IT. IS. EVERYWHERE. The stupid thing about these is half the people who aren't rollercoaster fans will be like 'what is that?' It really should say coming to alton towers 2013 on it to be honest as I think it is poor advertising when half the people don't know what the symbol is... On facebook people don't even know what the crash pad is so I doubt many are going to know what the smiley face is about' Quote Link to comment Share on other sites More sharing options...
JoshC. Posted January 18, 2013 Report Share Posted January 18, 2013 That is the point though, I believe. The introduction of these faces everywhere isn't meant to be seemingly linked with the park, or a ride, or anything. The point of this 'stage' of advertising is to put that logo out there, make people recognise the logo and such. A bit like subliminal messaging. Even if you don't take particular note of it, if you see it enough, you will recognise it when AT eventually link themselves to it. People not knowing about it is the beauty and cleverness of this. One thing which I saw on another which I really like the idea of is if the park set up a site / updated to minisite to be a webpage for The Ministry of Joy. Further create depth to the experience, as well as set up a back story and such, and it could all be done without necessarily being traced to AT. I could see that going down a treat. Stokesyboy 1 Quote Link to comment Share on other sites More sharing options...
holtjammy16 Posted January 18, 2013 Report Share Posted January 18, 2013 Spotted one on Chiswick roundabout today! Awesome advertising idea Quote Link to comment Share on other sites More sharing options...
Fred Posted January 18, 2013 Report Share Posted January 18, 2013 Yeah, point of it is so that people just look.. and it becomes subliminal. Everytime you see it, you wonder what it is. Some people will go out of their way to try and find out. Eventually they'll link it on tv or something, and everyone will remember the image and boom. Towers. Same happened with oblivion. Exact. Same. Thing. It's perfect. Quote Link to comment Share on other sites More sharing options...
jjh123horry Posted January 18, 2013 Report Share Posted January 18, 2013 I was just being nosey, there is an actual Doctor called Dr Kelman, and even weird he deals with operations of the eye. Just thought Id throw that useless knowledge out there. Quote Link to comment Share on other sites More sharing options...
UnderItAll Posted January 18, 2013 Report Share Posted January 18, 2013 I'm not really the type to get involved in this sort of thing but that black and white spirals pic from twitter, anyone else think it could be a weird font like windings that is the actual name of the ride?Tom. Quote Link to comment Share on other sites More sharing options...
BigBobJones Posted January 19, 2013 Report Share Posted January 19, 2013 The towers should give away free car stickers or even bumper stickers to anyone who wants them, I'd stick one on the back of my car :-) Quote Link to comment Share on other sites More sharing options...
pluk Posted January 19, 2013 Report Share Posted January 19, 2013 They did at the turnstiles at the end of last season. I've got a smiler grinning out of the rear window of my car right now. BigBobJones 1 Quote Link to comment Share on other sites More sharing options...
Mark9 Posted January 19, 2013 Report Share Posted January 19, 2013 The fish at Sea Life Brighton are getting corrected. https://pbs.twimg.com/media/BA9tF1NCMAAHgZO.jpg all of this stuff. Sidders, Topsyturvy15 and MikeC 3 Quote Link to comment Share on other sites More sharing options...
Benin Posted January 19, 2013 Report Share Posted January 19, 2013 Amazing scenes... This marketing is great, Swarm's marketing last year was great (until the stupid limbs falling off stuff)... More of the same please... Quote Link to comment Share on other sites More sharing options...
MarkC Posted January 19, 2013 Report Share Posted January 19, 2013 Just came across this: Quote Link to comment Share on other sites More sharing options...
Fred Posted January 19, 2013 Report Share Posted January 19, 2013 From where? Tom 1 Quote Link to comment Share on other sites More sharing options...
Sidders Posted January 19, 2013 Report Share Posted January 19, 2013 That SeaLife advertising... just wow! Can't say much that hasn't already been said, though this really is the best subliminal advertisement campaign I've ever seen. I'd put it above Oblivion's but then again I wasn't really there for that one. EDIT: MarkC please appropriately reference and give credit to wherever you find images like that! EDIT EDIT: FRED. Quote Link to comment Share on other sites More sharing options...
JoshC. Posted January 19, 2013 Report Share Posted January 19, 2013 I believe that image is fake. It has a Facebook url, but does not appear on AT's Facebook page, nor on any of the 'major' AT fansites FB pages (by which I mean, Towers Street, Towers Nerd, and Towers Times). Would still like to know where it came from, nonetheless. Quote Link to comment Share on other sites More sharing options...
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