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2019 Season


Marc

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On 12/23/2018 at 10:30 PM, Reece_Crockford said:

 Did anybody else notice when Thorpe's website got updated for the 2019 season that "The walking dead: living nightmare" was on the rides and attractions section. It swiftly got taken down and replaced with "saw alive". I did not screenshot it but a screenshot of saw alive on the website is attachedScreenshot_20181223-222322.thumb.jpg.1ec9363669ed96b496f9ea897f57a7e6.jpg

Now Saw:alive has been removed from the website. Maybe they were hinting towards them mazes being open more this season

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Screenshot for people who haven't found the original source..

 

It's...interesting. The biggest issue is they don't have a natural place for a meet and greet to take place (aside from outside Angry Birds 4D, and even then that's a bit forced), which makes things difficult. And I don't think a character for younger guests roaming around the park past the likes of Swarm, Saw and Ghost Train really fits.. 

 

I really hope it isn't the Rangers though. Aside from Mr Monkey's Banana Ride, they have no relevance to the park any more. It would be a lazy way of having characters, and almost definitely a way for Thorpe to say "hey look, we bought something old back, that means everything's okay right??". I wouldn't mind them appearing as a once off for a 40th birthday event, as that actually makes sense, but bringing them back would be a bad move.

 

Wonder if they'll just resurrect Max Thrill, the short-lived character they had in 2008?

Screenshot_20190122-212406__01.jpg

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It'll be the Rangers because it'll be an attempt to jump on the nostalgia bandwagon and try to remind us miserable lot that the park used to be enjoyable ;) 

 

Of course it could be something new... But with no real addition to speak of in terms of... Anything there's little else it could be beyond a few more dodgy IP tie-ins tacked onto an event or two...

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Find it interesting that Chessington and Towers have got TV adverts playing for their 2019 season (advertising Room on the Broom and Stargazing Pods respectively along with the parks), yet Thorpe has nothing yet.

 

Of course, those parks have the headstart of having the 2019 offerings announced and Thorpe do not, but given the focus of the adverts is staying on site, it already feels like Thorpe could be at risk of being left behind. Especially at a time when the parks are in a precarious position, having one not being advertising seems, well, odd. And it seems all but certain that Thorpe will have nothing of note this year, it feels a bit...worrying.

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Yeah, there's not really much of a marketing campaign for Thorpe yet like Chessington and Towers. I have a feeling that Thorpe is going to focus on it's anniversary in a big way. Maybe have more throwback type stuff. They're certaintly targeting us as enthusiasts this year with the maintenance videos and old references. That's the problem with Thorpe though, it has an identity crisis.

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On 1/27/2019 at 12:09 PM, JoshC. said:

Find it interesting that Chessington and Towers have got TV adverts playing for their 2019 season (advertising Room on the Broom and Stargazing Pods respectively along with the parks), yet Thorpe has nothing yet.

 

Of course, those parks have the headstart of having the 2019 offerings announced and Thorpe do not, but given the focus of the adverts is staying on site, it already feels like Thorpe could be at risk of being left behind. Especially at a time when the parks are in a precarious position, having one not being advertising seems, well, odd. And it seems all but certain that Thorpe will have nothing of note this year, it feels a bit...worrying.

What are they going to advertise?

 

"New for 2019, absolutely nothing. Buy an Annual Pass"

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27 minutes ago, Mark9 said:

 

I don't think broken, worn out rides is a good selling point for a brand though.

 

Plus a confusion over who the target market actually is...

 

One year it's for families, next year it's the MOST TERRIFYING YEAR YET!

 

As badly as the places are run at least Chessie and Towers have quite distinct and solid branding behind them...

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Is that not even more of a reason to sort the brand out before the park opens?

 

Clear up the confusion, get people who they're targeting to actually think about visiting before they get tempted by Chessington / Towers? By just delaying that, it only harms them even more.

 

State of the park and all that doesn't help either of course, but a strong brand campaign early on can at least mask that to encourage people to come. And if they actually start sorting the park out, that would be a bonus too...

 

Of course part of that is wishful thinking, but surely them doing absolutely nothing on a marketing front is worse than them doing something, anything?

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